History of Levis

1853: Levis was founded!


The founder of Levis was a Bavarian born man called Levi Strauss (hence why the brand is named Levis). Levi went to San Francisco to try and promote his newly made brand, and he did so by selling boots and clothes to small retail stores in the West of America.

1872: The Rivets

Levi Strauss teams up with a tailor from Reno, Nevada who was called John Davis to create a pair of jeans which would be made for the work men as the strength of the jeans would increase and be made more resistant.

1873: Blue jeans

Levi Strauss teams up with John Davis once again to make another pair of workman’s jeans, however this time they would be made of true blue denim. Then on the 20th May the US patent and trademark office grants patient to #139 to Levi Strauss and John for the invention. So this is how the original blue ‘XX’ was born.

1886: The horses


The two horses on the logo demonstrate the incredible strength and resistance of the Levis clothing. The two horses were added to the logo for the first time in 1886.

1890: From ‘XX’ to the 501’s

The ‘XX’ jeans name was then changed to the iconic number of the 501’s. The name still remains today.

1895: Performance gear

The first pair of bicycle pants was released in this year by Levis. Then 116 years later they designed the Levis Commuter Jeans, which are made for multi-functional performance for today’s modern cyclist.

1902: RIP Levi Strauss


Levi Strauss sadly passed away in September of 1902. Then his four nephews take over the Levis business and also carry on Levis charity work like giving to children suffering from poverty.

1906: Building down

On the 18th of April the San Francisco earthquake sadly demolishes the Levis head quarters and two of their factories. However employee’s salaries were still given and they then open up a temporary head quarters to keep the employees working. A new factory is then built at 250 Valencia Street.

1908: Go global

The two horse logo then goes global as it is registered in Japan and then begins its marketing with Australia and South Africa is too soon to follow.

1909: The ‘classic’ is introduced

The Khaki pants and clothes are then introduced and added to the Levis brand of clothing.

1912: Party time!

Levis make children’s Koveralls. This was a one piece denim suit that covered the children and was very popular at this time.

1918: Freedom


Freedom all are then introduced by Levis. They were a tunic/trouser outfit which was designed to give women freedom of movement as well as having practicality of doing everyday chores. This was a change from the other clothing in this era!


The Levis name is then registered as a trademark. Wahoo!

1934: Lady Levis

The first ever pair of Levis jeans for women were created! They were made from pre-shrunk denim and had other features like men’s jeans. However they were made feminine by the high nipped in waist.

1936: Red tag


The red tag was placed for the first time on the right back pocket on the jeans! This was placed to show originality compared to their competitors.

1950: Denim Banned

In the 1950’s denim became banned in some schools, mainly schools that are situated in the East as they were seen as a bad influence on younger children. This was due to the fact that most prisoners wore jeans so therefore jeans gave off the wrong influence to young children as they may have started to become rebels.

1954: The Denim Family

Levis then introduce ‘The Denim Family’. The jeans were now seen as leisure wear and no longer seemed inappropriate. They were also no longer seen as just being worn for work jeans.

1960: First Factory

The first factory is opened up in the south of America, which is located in Blackstone Virginia.

1961: Slim fit Jeans


Slim fit jeans are now welcomed by the modern teenage boy of that decade and seen as being very fashionable.

Early 1960’s:


Levis decided to do the shrinking of the jeans themselves, so Pre-Shrunk jeans are then introduced so the people no longer have to shrink the jeans them self.

1964: Sta-Prest clothing range

Levis bring out the Sta-Prest clothing range. The range consisted of jeans that had a permanent crease down the middle of each trouser leg. So no more ironing!

1965: Levi Stores

Levi stores are now opened up in Europe and Asia. Levis also start distributing to other countries in Europe.

1967: Batwing


The red house mark ‘batwing’ is designed by Walter Landor and his associates. It is still highly recognizable Levis sign.

1973: Denim Art Contest

Levis launch Denim Art Contest, this is where customers would send in photos of their hand decorated jeans and jackets. The winners got the chance to tour American Folk art Museums.

1980/84: Olympic Games


Levis supplied and also made the clothes for the athletes who competed in the Olympic Games in 1980 and 1984.

1999: Iconic Brand

Levi’s 501 jeans are named fashion item of the century by time magazine!



Armani Jeans – The new must-have wardrobe staple

Are you planning to buy a pair of jeans for this summer? A new season is about to come which means hundreds of gorgeous new varieties in denim are awaiting to be stacked in stores. There are numerous fashion clothing and style come every year, but denim is the only fashion that remains intact. When it comes to jeans, Armani is the first name which comes into your mind. Armani has a class, style and elegance that’s why you see most of the celebrities wearing clothes from Armani. Let’s have a look at the Top 5 hottest women’s Armani jeans collection for this hot summer.


If you want to be in style and want to wear a nice white top then this slim fit medium rise super skinny leg jeans might be perfect for you as it is comfortable and trendy as well.


You will love to make yourself feel like walking on air with this skinny Armani Woven jeans. You can keep it cute with a pastel colored sheer blouse and nude wedge heels.



Skip the blues, and rock some serious color this spring with this trendy slim-fit pants from Armani Jeans in Rosso Red . Colored denim is a perfect jeans, these comfortable cotton pants are a great choice. The slim-fit, mid-rise jeans feature a classic 5-pocket styling with zip and button closure at front, belt loops, silver hardware, a metal designer logo at back and on the ticket pocket, a subtle logo-tag on the right side seam and skinny legs .



Black is the universal color which is a must have for any fashion diva and whatever you wear with black jeans it suits your style and therefore, Armani presents this absolutely wonderful pair of black jeans which is simple, but skinny and fashionable as well.


If you don’t already own a couple of pairs of skinny jeans then you need to get this Orange Armani Jeans ASAP! This is a nice pair of Navy Blue jeans which is skinny and will look great on the legs for sure. It will give a good slim look overall.


It is not spring without some cute colored trendy slim-fit pants from Armani Jeans in blue. Colored denim is a perfect jeans. The slim-fit, mid-rise jeans feature a classic 5-pocket styling with zip and button closure at front, belt loops, silver hardware, a metal designer logo at back and on the ticket pocket, a subtle logo-tag on the right side seam and skinny legs.


Top 5 Jeans You Can Buy Right Now

Who doesn’t like to see branded pair of jeans in his wardrobe? It has become essential to have a pair of jeans in your great collection. It is true that jeans are the most difficult things to buy until you find the best one you love most. We have compiled the 5 coolest jeans to buy right now from the brands like Diesel, True Religion, and G-STAR.

Our first pick is from none other than the Diesel. The brand is well known for its stylish clothing line. Diesel’s Darron Men’s Jeans is a regular slim tapered washed jeans. It is light wash denim with a darted yoke and small leather detailing.

Diesel Jeans

True Religion Ricky Studded Jeans from the brand True Religion is our second pick. True Religion is known for its premium denim. Ricky studded jeans comes in western style mixed with contemporary details in the Studded Logo Ricky jeans. A classic five pocket design in Ricky sits comfortably on the waist and streamlines into a straight leg fit. Hay colored top stitch reflects the rugged motif perfectly while studded horseshoe pockets give this piece its modern edge.


Our third pick is G-STAR’s Attacc Low Straight Jeans from G-STAR. The brand is specialized in making raw denim. The Attacc is identifiable by its sturdy detailing with a wide-gauge half-concealed zipper, leather stitched pocket detail, reinforced rear pockets, and triple-stitch binding.


Our fourth pick is Levi’s 508.02.51 jeans from Levi’s. The brand epitomizes classic American style and effortless cool. The 508™ Regular Tapers are not like regular jeans. With some extra room in the seat and a gradual taper down the leg, they’re doing. It is regular fit so people who like wearing regular jeans, it’s perfect for them.

levi'sThe last but not the least is Wrangler’s Copper Canyon jeans from Wrangler. The brand is a symbol of the American way of life. Copper canyon is a regular anti-fit jeans with regular rise 5-pockets. A leather label is on rear waistband with embossed rivets and buttons.


Our five astounding picks must have stunned you for sure, so next time when you plan to upgrade your wardrobe, try getting a pair of jeans from the above brands from our online store http://www.intenseandfunky.com.




The Highs of Online Shopping VS The Lows of Traditional Shopping

When I placed my first Online Order rather apprehensively, I had no idea as how the delivery works if you buy from an Online Shop. I was so very skeptical about this entire Online Shopping process before I actually bought something from a multi brand Online Store. Thankfully everything went well, and the delivery came across just fine.Now I am super confident and I feel that Online Shopping is so much fun and so very easy to do. I am a fan of some good online stores now and would want to convince or rather atleast highlight some advantages of Shopping Online to old fashioned shoppers. Here is a pictorial representation of the same as why shopping online can prove to be very beneficial.

Diesel watches


There’s no better time to buy a Diesel watch!

Gone are the days when watches had the basic functionality of only telling the time, we have come a long way!  Multifunctional watches are now the way forward and there are many top brands offering these watches on the market. Diesel is amongst these brands with an extensive range of stylish men’s and women’s watches.

When shopping for your signature Diesel watches, it is important to consider the following; watch movements, functionality, watch resistance and if you are style-conscious, the design!

Start by asking yourself a few questions to narrow down your choices. Decide on your budget, type of watch, the color, strap and so on. Also consider when the watch will be worn.

Here are our current top 5 favorite Diesel watches to help you decide!


Diesel watches

This stylish multi-dial timeless piece is very impressive! The watch includes a black and silver dial, 3 separate analogue movements, and 1 digital movement and fastens with a quality black leather strap. It has a stainless steel case of 57mm, a multi dial function with chronograph, the date and its 30 meters water resistant. Due to the versatility of this watch, it can be worn for all occasions.


Diesel Watches

This attractive diesel piece is contemporary with a modern twist. The square franchise has a 15mm black ion-plated steel case and is powered by a chronograph quartz analogue movement. It is fastened with a brown leather strap and has a blue dial. This piece would work well with office wear or casual wear.


Diesel Watches

One word-ingenious! The square daddy face design is simply brilliant! You automatically think of cars, petrol…Diesel!  This watch is made from stainless steel and is fitted with an analogue quartz movement. The strap is made from genuine leather and the dial is black. This is a must have accessory for trendsetters.


This baby daddy DZ7269 watch features a brown genuine leather strap, a carbon coated stainless steel case and has a three hand movements, sub dial chronograph and a date window dial. It is another timeless piece from the Diesel range!


A stylish sporty watch from the Diesel watch range. It is a unisex watch featuring a brushed stainless steel case and a wide white rubber strap with grooved detailing. This square dial watch has silver and black accents and three hand movement. The diesel logo is displayed on the black vertical strip on the left hand-side.  Ideal for playing sports, watching a football match or even a casual day!

A definition of Diesel

When purchasing jeans we look for quality, we look at the style and shape and many won’t like to admit it but we also shop by the best brands.

Everybody knows when it comes to buying jeans that are affordable, you can still look at the big brands in this field such as: Levi, Wrangler and even the newest brands to cause a stir, G-star or True Religion. These are of course some of the most well know jean manufacturers, but there is one obvious name missing- Diesel.

diesel 2

Diesel is a well known Italian design company, which caters to a wide range of customers with its many product lines. Its clothing is aimed at the young adult market but is adored by all, as there is something to suit everyone’s taste.

Diesel History-

Diesel was founded in 1978 and has been creating high end fashion pieces ever since. Founded by Renzo Rosso and Adriano Goldshmied, they have been continuously adding to the Diesel collections and ranges. Diesel has created items from intimates and beachwear, casual clothing such as Diesel jeans and branded tops, as well as Diesel watches, aftershaves and perfumes amongst many other lines. With the company based in the northern part of Italy, and there being over 18 subsidiaries across Europe, Asia and America, it is no wonder Diesel has won a place amongst the top labels of fashion.

Now you know a little bit more about Diesel let’s shop!

From the common accessories needed such as belts and bags, to the daily essentials such as underwear and clothing, our Diesel range online has it all. Check out a few of our bestsellers. You never know, they may already be a part of your wardrobe, that’s if you are stylish 😉

1.    Diesel casual tops, they are available in various prints, sizes, colors, and shapes. Both a men’s collection and women are available.

Diesel jeans

2.    Diesel Jeans, with a range of different styles, shapes and fits there is a suitable pair of jeans available for everyone on our website.

3.    Diesel watches- Everybody needs a beautiful timepiece and the Diesel collection is one to admire. Both the men’s and women’s collection is desired.

Diesel watches

4.    Diesel bags/wallets, various wallets and handbags are available on the website in all different styles and sizes. Browse the full range of Diesel products.

Ladies Handbags

All the items mentioned are available from our website-